Behind the brand

Hi, I'm Nicole — founder of Linger, lash artist and educator since 2016.

I tried product after product as they hit the market with blanket claims — primers marketed for every client, treatments applied across the board. But lashing doesn't work that way, and most brands weren't acknowledging it. I remember being mid-set, anxious, because the products I was trusting were not working as intended.

Linger was built on a different belief. A focused collection of high-performance essentials, formulated to adapt to different environments and skill levels — used intentionally, not applied across the board.

Because simplifying lashing isn't about having less — it's about having exactly what works for you, and knowing when to use it for each individual client.

With love,
Nic